TVS Just BROKE the ADV Segment! Apache RTX 300 Breaks Cover with Killer Price & Features

Apache RTX 300: TVS has just dropped a surprise bomb in India’s adventure-bike playground: the Apache RTX 300, a purpose-built 299cc adventure tourer that arrives loaded with tech, legit off-road hardware and, crucially, an opening price that undercuts many of its rivals. For riders who’ve been waiting for a full-featured, affordable A-class (small-displacement) ADV, this is the kind of launch that can change shopping lists and dealer queues overnight.

Apache RTX 300

Apache RTX 300: Price & variants

TVS is launching the Apache RTX 300 in multiple trims:

VariantEx-Showroom price (India)
Base₹1,99,000 (introductory)
Top₹2,14,000
BTO (Built-to-Order / special)₹2,29,000

Those numbers came straight from launch coverage they put the RTX firmly below or inline with several competitors while offering more electronics and modern hardware.

How it stacks up against direct rivals

Apache RTX 300

A quick side-by-side to understand the competitive shockwave.

ModelEx-Showroom (approx.)Power (PS)Notable focus
TVS Apache RTX 300₹1.99 L35–36 PSModern tech, USD fork, ride modes, cruise
KTM 250 Adventure₹2.40 L (ex-showroom Delhi)31 PSProven off-road WP suspension, established name.
Yezdi Adventure (350-ish)₹2.15 L~29–30 PSBigger displacement, classic styling.
Suzuki V-Strom SX~₹1.95–2.32 L (on-road variances)~25–35 PS (varies)Versatile, road-biased ADV.
Royal Enfield Scram 411~₹2.06 L~24.5 PSScrambler / light ADV vibe, brand cachet.

Quick Overview

ItemApache RTX 300 (claimed/launch)
Engine299.1 cc, LC, DOHC, single
Power35–36 PS
Torque28.5 Nm
Gearbox6-speed, slip & assist clutch
Wheels19″ front / 17″ rear
Suspension41mm USD front, adjustable rear
Display5″ TFT SmartXonnect (navigation, mirroring)
Rider aidsRiding modes, cruise control, switchable traction control, dual ABS
Fuel tank~12.5 L
Launch priceBase ₹1.99 L (ex-showroom)

Conclusion

“Broke” is strong — but in market terms, TVS just shook the segment. The Apache RTX 300 couples a modern 300cc powertrain and serious rider aids with an introductory price that makes many shoppers reconsider the trade-offs they’d accepted earlier (paying more for basic tech or sacrificing features to stay budget-friendly). For buyers, that’s an immediate win: better kit for less money. For competitors, it’s a fresh challenge to their value equation.

Two closing points:

  • If TVS backs this with good dealership service, accessories and a sensible delivery cadence, the RTX can convert a lot of fence-sitters.
  • If you care about long-term resale, dealer networks and brand perception still play a role — but TVS’ track record (rapidly improving premium credentials) suggests they’re ready for the fight.

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